888.com, the world’s No.1 online casino and poker room, announces the launch of the 888.com UK Poker Open. In its third year, the 888.com UK Poker Open will see some of the world’s finest poker players, online qualifiers and celebrities vying for a place in the finals. In total 108 people will battle it out to become the third 888.com UK Poker Open Champion. They will have to prove their skill and test their nerve to take this year’s title at one of the biggest televised poker events of the year.
This September’s event showcases celebrities eager to show off their skills and poker faces to claim the prestigious title. Teddy, Matt, Danny and last year’s champion are joined by the 2006 888.com world snooker champion Graeme Dott, television legend Mike Reid and Eastenders star Billy Murray all competing for a total prize pool of $540,000.
This year the Challenge TV cameras will highlight the pressure the 65 top poker professionals, 35 net qualifiers and 8 celebrities will be under. The event will be televised on Challenge every weeknight from Mid-October to Mid-November.
At present, 888.com has in excess of 23 million members worldwide. With 4 million UK visitors visiting the site each month the country is clearly nuts about poker and online gaming.
Matt Robinson, Head of UK Marketing for 888.com said, “The 888.com UK Poker Open never fails to throw up excitement, surprises and some of the best poker played today. Last year’s tournament proved to be an outstanding success and this year, with the poker professionals and celebrities that we have lined up for the event, the third 888.com UK Poker Open will no doubt be one of the best poker programmes of 2006.”