18/12/2007
International relief and development agency, World Vision has announced top UK celebrity Fearne Cotton as the official ambassador of the 2008, 24 Hour Famine campaign, which takes place between 14-16 March 2008.
Now in its 22nd year, the 24 Hour Famine is the UK’s biggest youth fundraising event, seeing over two million people during this time help to raise over £20 million for projects around the world; enabling World Vision to continue its ongoing commitment to partner with developing communities in nearly 100 countries as they work to improve and transform the lives of millions of people living in poverty.
The 2008 campaign encourages young people across the UK to be sponsored to go without something important to them for one day, so that others don’t have to. Funds raised will help make a life-changing difference to street children in Chennai, India, who live in danger of abuse and exploitation and go without many of life’s basic needs such as clean safe water, shelter or regular nutritious meals.
By working with community organisations in Chennai, World Vision aims to help improve the lives of thousands of street and working children in the city by providing them with safe places to live, while also running initiatives such as children’s clubs, giving them an education and workshops to learn a trade, counselling and rehabilitation programmes. This will help many children living and working on the street to live a new life in a safe environment, with access to essential services and better prospect and hope for their future.
Speaking about her new role as ambassador of World Vision’s 24 Hour Famine, Fearne Cotton said, “I am really excited to be fronting this year’s campaign. I’ve been sponsoring a child through World Vision for the last few years and know what an important and vital job they do. We’re asking for you to help us get kids in Chennai, India off the streets and instead give them the opportunity of a better, safer life and future.”
To get involved in the 24 Hour Famine log onto www.24hourfamine.org.uk or text FAMINE to 81222.
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David Jensen Photography:
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