27/02/2008
Animal Planet International, the world’s leading animal entertainment brand, is announcing the launch of its latest initiative, Animals Save the Planet – an innovative, informative and engaging series of short films focused on celebrating and protecting the natural world, which will roll out on the network in the coming weeks in more than 200 million homes across the UK, Europe, Asia, Latin America, the Middle East and Africa.
Animals Save the Planet is a series of humorous animated short films which feature tips from animals on how to live an eco-friendly lifestyle. Produced for Animal Planet by Academy Award-winning studio Aardman Animations (Wallace & Gromit; Chicken Run), Animals Save the Planet is a funny, engaging series of ten short clay animation films (20 to 40-seconds in length) featuring animals in their own habitats demonstrating how everyone can make a difference by practicing a greener lifestyle. UPFRONT arranged to contract award-winning comedian and actress Dawn French to narrate the films.
As humans continue to damage the environment and animal habitat, viewers can watch as some of their favourite creatures speak up, providing useful and positive tips on living a cleaner lifestyle. These include a penguin who discovers how much effort energy-saving light bulbs can save him, a cow who learns about the environmental impact of his own methane gas and a pug dog who realizes that by turning off electrical appliances in the evenings he will finally get a better night’s sleep. Each entertaining character reveals that by altering our lifestyles just a little, we can all begin to make a big difference.
“These programming shorts bring to life what is at the very core of the Animal Planet brand, which is connecting viewers to the natural world through captivating characters and stories that inform, entertain and celebrate the planet,” said Phillip Luff, Senior Vice President and General Manager, Animal Planet International.
The world’s leading animal entertainment brand, Animal Planet reaches 300 million households in more than 160 countries worldwide with programming customized in 24 languages. Offering intrigue, adventure, humor and relationships, Animal Planet is dedicated to mankind’s eternal fascination with the creatures that share our world. Animal Planet is a joint venture between Discovery Communications and BBC Worldwide in all international markets except the UK and Italy.
The shorts can be seen on Animal Planet in the UK (Sky, channel 524 and Virgin 215) from 1st March, 2008
David Jensen Photography:
https://www.davidjensen.co.uk/
