UPFRONT HAMMERS HOME A HIT WITH “BOB THE BUILDER”
Specialist celebrity PR agency UPFRONT and its sister company CELEBRITIES WORLDWIDE have been appointed by HIT Entertainment to secure the celebrity attendance for the V.I.P. Gala cinema premiere of the new Bob the Builder special feature "The Legend of the Golden Hammer" in Leicester Square on 15th May 2010.
The film will be screened at the VUE cinema ahead of its official release on DVD on 24th May. Fundraising will also take place at the premiere in support of the charity Shelter.
Richard Brecker joint managing director of UPFRONT and CELEBRITIES WORLDWIDE – the celebrity contacts website which this year celebrates its 10th anniversary - said: "We are delighted to be working with HIT Entertainment to support this delightful DVD release and the charity Shelter."
"We have worked with thousands of celebrities over the years and Bob is one of the most charismatic of them all and has stood the test of time!"
Beloved children's television character Bob the Builder debuted his all-new look animation in April on CBeebies.
'Bob the Builder' continues to be voiced by Neil Morrissey and is broadcast in over 240 territories
Celebrities Worldwide is the online celebrity contacts service for the media and entertainment industry providing business to business access to 30,000 celebrity contacts for Celebrities and People in the News and is available on subscription.
HIT Entertainment is one of the world's leading independent children's entertainment producers and rights-owners. HIT's portfolio includes properties, such as Barney™, Bob the Builder™, Thomas & Friends™, Pingu™, Fireman Sam™, Angelina Ballerina™ and Rainbow Magic™. HIT represents Chapman Entertainment’s Fifi and the Flowertots™ and Roary the Racing Car™ in North America. HIT also acts as a worldwide representative for The Jim Henson Company’s library of classic family brands and as representative for The Wiggles® in the UK. Launched in 1989, HIT’s lines of business span television and video production, content distribution, publishing, consumer products licensing and live events and has operations in the UK, US, Canada, Hong Kong and Japan. HIT is a part-owner of US-based preschool channel, PBS KIDS SproutSM, and international preschool channel JimJam, (outside of the US, UK and China). For more information, visit www.hitentertainment.com.
For more information, please call Richard Brecker on 07836 246 777 and e: richard@upfronttv.com