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The Business Magazine Re-launch

Wednesday 11th October 2006 - Hyde Park, London


The Business launches as Britain’s first weekly international business magazine in October, announced Press Holdings Ltd. today (Tuesday 25th July).  The magazine will take the place of The Business newspaper, which prints its last edition on October 1st.

The new full colour 72 page saddle stitched magazine will be on sale every Thursday.  It will be part of the new Press Holdings Magazine Publishing Group along with The Spectator and arts and antiques magazine Apollo.  Andrew Neil will be Chief Executive of the new group. 

Andrew Neil said:
“All of us at The Business and the owners are very proud of the editorial quality of the newspaper."   

“Qualitative and quantitative research has shown there is a gap in the market for a business magazine aimed at metropolitan, young, affluent readers.  The Business will be Britain’s first weekly magazine dedicated exclusively to business."

"One of the reasons for changing the format and publication date, is that the newspaper is crowded out on a Sunday.  People feel that they have enough to read on a Sunday as it is."

"We will now get this into business people's hands before the weekend."

“It will be a London-based international business magazine and the voice of London as an international business centre.”

The Business weekly magazine will be edited by Ian Watson, and will be staffed by the existing editorial team that work on the newspaper.   Paul Woolfenden will be the Managing Director."

The Business weekly magazine will be edited by Ian Watson, and will be staffed by the existing editorial team that work on the newspaper.   Paul Woolfenden will be the Managing Director. 

The magazine, which launches on October 12th will aim for a paid-for circulation of 50,000 copies predominantly through newsstands and subscriptions.  The readers are expected to come from the 110,000 upmarket readers who requested the newspaper by controlled circulation and the 20,000 newsstand sales.

Considerable savings for the new group are expected through sharing distribution, production, administration, accounts and commercial facilities between the three magazines.

 

 

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