Jeans for Genes Day 2008 will take place on Friday 3^rd October, 2008. The popular charity, is urging supporters to ‘generate’ funds by wearing jeans and making a donation to change the world for children living with genetic disorders.

A host of celebrities will be encouraging people to pull on their jeans to generate funds including Kelly Osbourne, who has shown her support by modelling a specially designed t-shirt to launch the campaign, fashion guru Nick Ede and TV presenter Kate Garraway.

Genes make us who we are and affect the little things such as the colour of our eyes, hair and physical shape. But sometimes genes are faulty or are missing and even the tiniest difference in our genetic make-up can result in a genetic disorder which can have a massive impact on a child’s life, and that of their parents.

There are more than 4,000 known genetic disorders and they affect one in 33 babies born in the UK .  It’s a sad but little know facts that half of all childhood deaths in the are related to genetic disorders.

The money raised by millions of people simply wearing their jeans, instead of their usual uniform or work clothes, on Jeans for Genes Day 2008 will go towards providing vital care for children born with genetic disorders as well as funding pioneering research into the cause and cure of these disorders. The difference you can make is in your jeans.

As well as wearing jeans instead of their normal clothes, supporters will be invited to ‘generate’ even more funds by:

• buying the exclusive campaign T-shirt as modelled by Kelly Osbourne
• making and selling tasty treats made from inherited family recipes  - celebrity chefs such as James Martin, Sophie Grigson and Antony Worrell-Thompson have contributed their own family favourites, handed down from family members
• organising a ‘Generation Quiz’ at school or at work

For further information please contact:

Lisa Pettifer at lisa.pettifer@jeansforgenes.com  Tel: 020 7199 3306