Upfront worked alongside the Jeans for Genes Charity, Great Ormond Street Hospital to secure celebrity patrons for its 2002 and 2003 campaigns.

Amanda Holden - Jeans for Genes Campaign 2003

Brian Dowling - Jeans for Genes Campaign 2003

Jeremy Edwards - Jeans for Genes Campaign 2002
Leslie Ash - Jeans for Genes Campaign 2002