Upfront worked alongside the Jeans for Genes Charity, Great Ormond Street Hospital to secure patrons for its 2004 campaign. Top boyband Blue are the official male faces and Jenny Frost, Ex Atomic Kitten, is this year‘s female face.
For more information on how to purchase the t-shirts modelled below or make a donation visit www.jeansforgenes.com
Blue with the Upfront and Jeans for Genes team